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About us

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At Souvf we create statement t-shirts that say something and actually change something.

Every purchased t-shirt supports the Souvf foundation.

Our own foundation we brought to life in order to make our dreams and vision become reality.

Women empowerment, gender equality and helping humanity is what we stand for as a brand.

Through Souvf t-shirts we bring our vision in to existence. 

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Our business model is based on the philosphy to make a positive impact in our world and society.

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A Souvf t-shirt is more than a t-shirt.

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It all started in the summer of 2014, while walking through the city of Tangier, Morocco.

Where founder Soufiane met a little girl.

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Soufiane noticed a little girl at the age of 10 staring at him.

She was sitting on a white blanket waiting to be given some money by passengers.

Soufiane knew that money wouldn’t be the answer to her happiness,

so he grabbed his bad and searched the samllest item he had, which was t-shirts.

Soufiane handed her the t-shirt and told her that is was for her and nobody else.

Her expression changed instantly: It was filled with gratitude, happiness and joy.

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This made a huge impact on Soufiane. He remembers thinking:

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“If a simple t-shirt could have such an impact, what if I create a t-shirt that stands for joy, empowerment, love

and actually helps people?”.

2 years later the first Souvf t-shirt was born.

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Interview with founder Soufiane Ahaddach (cc: yoox net-a-porter)

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Soufiane Ahaddach designs t-shirts for his up-and-coming responsible brand, Souvf.

The statement t-shirts are a rallying call to support gender equality and women’s empowerment and the proceeds from their sale will benefit the newly established Souvf foundation, which has been set out to promote the same values and support human rights.

Ahead, we sit down with the brand’s founder and creative designer, Soufiane Ahaddach, to discover how the older brother of four sisters came to launch his collection of equality inspiring t-shirts.

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Where did the idea of creating your t-shirts and launching your own brand Souvf originate from?

 

I’ve always been the creative fashion guy, the one who likes to create things. But it actually all started because of a little street girl I met in Morocco, Tangier. I noticed her staring at me. She was only 10 years old, sitting on a white blanket, waiting to be given some money by passengers. I knew that money wouldn’t be the answer to her happiness, so I grabbed my bag and searched for the smallest item I had with me, which was a t-shirt. I leant over, handed her the t-shirt and told her that it was for her, and for nobody else. Her expression changed instantly;it was filled with gratitude, happiness and joy. It made such an impact on me that I will never forget the moment or her beautiful face ever again. I remember thinking “If a simple t-shirt could have such an impact on her, what if I created a t-shirt that stands for joy, empowerment, love, and actually helps people?” 2 years later I launched my first Souvf t-shirt.

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You have been known to call yourself a feminist. What role do you believe males play in empowering women?

 

An important role as well. Whether you’re a male or female I believe we all should stand for equality first. A feminist to me, is simply someone who empowers women and supports them to be whoever they want to be. It’s not anti-men or anti-anything, it simply means you support women, their rights and freedom. If you take a brief look through our history, I believe all us men owe it to women to stand for women’s empowerment.

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Each t-shirts supports the Souvf foundation. Tell us more about this?

In our first 2 years, we donated 10% of our income to charity foundations. Yet, we felt we could do more, and have a bigger impact if we changed our business model. So, in 2019, we launched our own foundation, the Souvf foundation. Our foundation is entirely funded through Souvf, with proceeds from every purchased t-shirt supporting its work. Its purpose, just like our brand’s, is to promote feminist ideals, empower gender equality, and achieve and protect equal rights. During 2019 the foundation will launch a series of programmes and standards to ensure effective implementation of our vision, and truly generate benefits for women and girls worldwide. Right now, we’re also setting up campaigns in collaboration with powerful voices from the fashion? community, to stand in solidarity with women, and create a visible and united force for gender equality. We’re a fashion brand, that wants to create change in the world, and in order to do that, we knew we had to take on the reponsibility ourselves, and start our own foundation.